Here It Goes Again Record Company

2006 unmarried by OK Go

"Here It Goes Again"
Here It Goes Again.jpg
Unmarried by OK Go
from the album Oh No
B-side "The Lovecats"
Released September 25, 2006 (2006-09-25)
Studio Gula Studion (Malmö, Sweden)
Length 3:00
Characterization
  • Capitol
  • EMI
Songwriter(south) Damian Kulash
Producer(s) Tore Johansson
OK Become singles chronology
"Invincible"
(2006)
"Here It Goes Over again"
(2006)
"WTF?"
(2009)

"Hither Information technology Goes Once more" is a song by American rock band OK Go, the fifth unmarried released from their 2nd studio album, Oh No (2005). It was the band'south only unmarried to chart on the US Billboard Hot 100 until "I Won't Allow You Downwardly" in November 2014 and peaked at number 36 on the UK Singles Chart, giving the band their 2d Britain acme-40 hit. The music video, featuring the band dancing on treadmills, became a staple on YouTube, at one time beingness one of their most watched videos with over 53 million views.

The unmarried'due south B-side, "The Lovecats", is a cover of the song past the Cure and was previously included on the band'due south Do What Y'all Desire EP and the single "A 1000000 Ways". An alternate version was nicknamed "UK Surf".

Composition and recording [edit]

Written past Damian Kulash Jr., the 3-infinitesimal "Hither It Goes Again" is gear up in mutual time at a "Moderately fast rock" tempo of 144 beats per minute. It is composed in the key of C major, with the song range spanning from Cfour to A4.[i] Kulash also sang and played the guitar in the original mix, which was produced by Tore Johansson with co-product washed by Eric Drew Feldman, Howard Willing and Ken Sluiter. Andy Duncan was some other guitarist on the track. Other instruments on the recording include drums performed by Dan Konopka and bass past Tim Nordwind. David Carlsson and Petter Lindgård were the song'due south engineers, with Jens Lindgård being the engineering assistant. Recorded at Gula Studion in Malmö, Sweden, it was mixed at The Village Recorder in Los Angeles past Dave Sardy, and finally mastered past Robert Vosgien at Capitol Mastering, also in Los Angeles.[2]

Commercial performance [edit]

On the American Billboard Hot 100 chart, issue dated September 16, 2006, "Here Information technology Goes Once more" debuted at number 87,[three] and by the side by side week it rose to its peak into the top 40 at 38.[four] The rails lasted a total of xx weeks.[five] Additionally, it reached into the top twoscore onto the Popular 100 at number 34,[6] as well equally number 17 on the Developed Elevation 40[seven] and Culling Songs charts.[8] "Here It Goes Again" was also a Superlative 40 hit in other countries. On the UK Singles Chart, it debuted at number 36,[9] while on the Official New Zealand Music Nautical chart its peak position was 28.[10] In Commonwealth of australia, the song began at number 67 on the ARIA peak 100 singles nautical chart, and rose to 63 the side by side week and also topped the Hitseekers chart, which surveys tracks by bands that have not reached into the top 50 of the main chart.[xi]

Music video [edit]

The music video of the vocal is an elaborate operation of the band dancing on 8 treadmills, arranged in 2 rows of four and in alternate opposite directions, in a single continuous take. Choreographed and co-directed by the ring and atomic number 82 singer Damian Kulash's sister Trish Sie, it took a full of seventeen attempts to complete the video.[12] Every bit in the band's video for "A One thousand thousand Ways", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash, following the format from the trip the light fantastic choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006, and has been viewed over 53 one thousand thousand times. It premiered on VH1's Top xx Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Award for Best Brusque Grade Music Video and the 2006 YouTube awards for Most Artistic Video.

In "The Must Listing" on the Baronial 18, 2006, issue of Entertainment Weekly, the video was ranked number nine: "The votes have been tallied, and this year's award for Best Use of Treadmills in an Alt-Pop Music Video goes to... http://okgo.net/news.aspx".[13] In July 2011, the music video was named i of "The 30 All-time All-time Music Videos" by Fourth dimension Magazine.[14]

Uk Surf Mix [edit]

During the summer of 2006, the ring recorded a slower version of "Here It Goes Over again" "in their cranium".[15] This version, dubbed "UK Surf" or the "UK Surf Mix", was released on iTunes in the UK the aforementioned 24-hour interval as the unmarried. After being featured in the January 2007 Grey's Anatomy episode "Keen Expectations", information technology was released in the US through iTunes on Feb 1, 2007, as a digital download.

Rails listings [edit]

Credits and personnel [edit]

Credits are adapted from liner notes of the single release.[ii]

Locations

  • Recorded at Gula Studion in Malmö, Sweden
  • Mixed at The Village Recorder in Los Angeles, California
  • Mastered at Capitol Mastering in Los Angeles, California

Personnel

  • Songwriting, vocals, guitar – Damian Kulash Jr.
  • Product – Tore Johansson
  • Co-production – Eric Drew Feldman, Howard Willing, Ken Sluiter
  • Applied science – David Carlsson, Petter Lindgård
  • Assistant engineering science – Jens Lindgård
  • Guitar – Andy Duncan
  • Bass – Tim Nordwind
  • Drums – Dan Konopka
  • Mixing – Dave Sardy
  • Mastering – Robert Vosgien

Charts [edit]

Release history [edit]

In pop culture [edit]

According to MTV Games's Paul McGooyer, the video game Stone Ring helped to spur farther involvement in the band.[24] The E3 2016 trailer for Lego Dimensions features the song.[25] Parodies of the video have appeared on The Simpsons, The Fairly OddParents, Foster's Home for Imaginary Friends, and Kuu Kuu Harajuku (created by Gwen Stefani).[26]

References [edit]

  1. ^ "OK Go – Hither It Goes Again Sheet Music (Digital Download)". Musicnotes.com. Alfred Publishing. Retrieved October 16, 2012.
  2. ^ a b c Here It Goes Once more (European unmarried-sided 7-inch vinyl disc). OK Go. Capitol Records. 2006. ANGES22, 0094637520871. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  3. ^ "The Billboard Hot 100: September 16, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
  4. ^ "The Billboard Hot 100: September 23, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014.
  5. ^ a b "OK Go Chart History (Hot 100)". Billboard. Retrieved September 9, 2014.
  6. ^ a b "Oh No – OK Go Awards". Allmusic. Rovi Corporation. Retrieved September 9, 2014.
  7. ^ a b "OK Go Chart History (Developed Popular Songs)". Billboard. Retrieved September 9, 2014.
  8. ^ a b "OK Become Nautical chart History (Alternative Airplay)". Billboard. Retrieved September nine, 2014.
  9. ^ a b "Official Singles Chart Top 100". Official Charts Company. Retrieved September 10, 2014.
  10. ^ a b "OK Get – Here It Goes Once again". Top 40 Singles. Retrieved September 9, 2014.
  11. ^ a b c "Issue 870" ARIA Top 100 Singles. National Library of Australia. Retrieved September 24, 2020.
  12. ^ "Here Goes 'OK Go' Once more". CBS News. Oct 26, 2006.
  13. ^ "The Must List: Baronial 18, 2006". Entertainment Weekly. Time Inc. Baronial 11, 2006. Retrieved October v, 2014.
  14. ^ Claire Suddath (July 28, 2011). "The 30 Best All-time Music Videos - OK Go, 'Here It Goes Again'". TIME. Archived from the original on September 26, 2011. Retrieved August 19, 2011.
  15. ^ OK Go - news Archived September 27, 2007, at the Wayback Auto
  16. ^ Here It Goes Once more (US promo maxi-CD). OK Go. Capitol Records. 2006. DPRO 0946 iii 75213 two viii. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  17. ^ Here It Goes Again (European CD single liner notes). OK Go. Capitol Records. 2006. ANGECD22, 0094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  18. ^ Hither It Goes Over again (Australian CD single liner notes). OK Become. Capitol Records. 2006. 094637520826. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  19. ^ Here It Goes Over again (New Zealand CD single liner notes). OK Become. EMI Records. 2007. 3868350. {{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
  20. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved June 7, 2018.
  21. ^ "FMQB Airplay Archive: Modern Rock". FMQB. Archived from the original on March 22, 2013. Retrieved February 22, 2022.
  22. ^ "FMQB: CHR". FMQB. Archived from the original on March 22, 2013. Retrieved Feb 22, 2022.
  23. ^ "The ARIA Report: New Releases Singles – Week Commencing 23rd October 2006" (PDF). ARIA. October 23, 2006. p. 30. Archived from the original (PDF) on February 23, 2008. Retrieved February 22, 2022.
  24. ^ Gies, Arthur (September 27, 2010). "Stone Ring iii: Songs on the Motility". IGN . Retrieved September 27, 2010.
  25. ^ LEGO Dimensions (June nine, 2016), LEGO Dimensions: E3 Trailer - New Adventures Expect!, archived from the original on December thirteen, 2021, retrieved June 15, 2016
  26. ^ Lollapalooza 2011: Q&A with OK Become from USA Today, past Brandon James Smith, published August three, 2011, retrieved September 27, 2011

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Source: https://en.wikipedia.org/wiki/Here_It_Goes_Again

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